Digital Marketing

Weibo

• Official Account Set-up:
  We will create, verify, and customize your brand’s official account to establish a strong presence on Weibo. Our services include:
  • Profile setup and verification process.
  • Account design and customization to align with your brand identity.
  • Initial audience growth through promotional campaigns.
• Account Operation & Content Creation:
  Daily management and content creation to engage your audience:
  • Developing a content calendar focused on trending topics.
  • Creating high-quality posts, images, and videos.
  • Monitoring and responding to comments/messages to foster community.
• KOL Marketing:
  Utilizing influential Key Opinion Leaders (KOLs) to maximize brand visibility:
  • Identifying suitable KOLs aligned with your brand values.
  • Managing negotiations, contracts, and campaign implementation.
  • Measuring campaign ROI and optimizing future partnerships.

WECHAT

• Official Account Set-up:
  Creating your official WeChat account to build a direct line of communication with your audience:
  • Selecting the appropriate account type (Subscription/Service Account).
  • Customizing account features and design to reflect your brand image.
  • Verification and compliance guidance.
• Account Operation & Content Creation:
  Building an engaged community through regular and relevant content:
  • Creating engaging articles, videos, and interactive features.
  • Developing a consistent posting schedule aligned with user preferences.
  • Analyzing data insights to refine content strategies.
• WeChat Mini-program Solutions:
  Developing unique mini-programs to enhance user engagement and drive conversions:
  • Identifying the most suitable mini-program features for your brand.
  • Developing, testing, and launching custom mini-programs.
  • Continuous optimization based on user feedback and data analytics.

Little Red Book (Xiaohongshu)

• Official Account Set-up:
  Building your official presence on Xiaohongshu to tap into a quality audience:
  • Account verification and setup with customized branding elements.
  • Preliminary market research to understand the best content approach.
  • Growth strategies to attract and engage initial followers.
• Account Operation & Content Creation:
  Effective management and content creation for sustained engagement:
  • Creating visually appealing posts and videos that resonate with Xiaohongshu users.
  • Implementing growth hacking techniques to expand reach.
  • Engaging with comments to build a loyal community.
• KOL Marketing:
  Leveraging Xiaohongshu influencers to reach potential customers:
  • Researching and shortlisting relevant KOLs.
  • Handling negotiation, contracts, and campaign implementation.
  • Monitoring and analyzing campaign performance.

Douyin (TikTok China)

• Official Account Set-up:
  Creating and verifying your official Douyin account for maximum visibility:
  • Account setup and verification.
  • Customizing the profile and branding elements.
  • Building an initial follower base.
• Account Operation & Content Creation:
  Producing captivating videos tailored for Douyin’s audience:
  • Designing a video content calendar focused on trending challenges and topics.
  • High-quality video production and post-editing.
  • Analyzing and refining content based on engagement data.
• KOL Marketing:
  Partnering with top Douyin influencers to extend brand reach:
  • Identifying suitable KOLs for effective partnerships.
  • Managing contracts, creative collaboration, and campaign execution.
  • Monitoring and optimizing campaign results.